That Rihanna Reign, Ben Lewis is the Chief Executive of River Island is saying that the Brand is more popular than it’s ever been and they are considering expanding the Brand to the U.S.
The Rihanna for River Island collection was launched earlier this year in stores and the company has just unveiled the new autumn and winter range.River Island is already operating in 14 countries and the retailer is particularly pursuing growth in Australia after building a specific website for the country. If River Island also decides to open stores in the US then it would follow in the footsteps of rival Topshop, which successfully opened its first US store in New York in 2009 and is now also operating in Chicago, Las Vegas and Los Angeles.
River Island’s sales this year are likely to have been boosted by the introduction of a clothing line designed with Rihanna. Mr. Lewis declined to comment on current trading, but said the tie-up with the pop star has had a “tremendous impact” and that Rihanna had been “amazing to work with”. I didnt know who river island was still Rih did a line with them. Smart business move on their part, but I would like to see them do a conservative line from Rihanna… That would definitely be hot! I think when she gets to that point or stage in life she may consider it. Congrats..