From the award-winning writer and comedienne Jennifer Saunders (Absolutely Fabulous, French & Saunders, and Judy Craymer, producer of the worldwide smash-hit musical MAMMA MIA!, comes VIVA FOREVER!, a wonderfully joyous contemporary musical about the value of friendship in the face of fame and fortune!
The Spice Girls gave fans what they want — what they really, really want — Tuesday, reuniting onstage to announce the details of a musical based on their songs.
Producers stress that the stage show “Viva Forever” isn’t a biography of the band, but there are plenty of real-life resonances for the 1990s “Girl Power” group in its tale of female empowerment and friendship tested by fame. The show opens in London in December.
“We’re going to be introducing a whole new generation to ‘Girl Power,’” said Victoria “Posh Spice” Beckham, who attended a media launch alongside Emma Bunton, Geri Halliwell, Melanie Chisholm and Melanie Brown — also known as Baby, Ginger, Sporty and Scary Spice.
“Viva Forever” aims to tap the same vast female fan base as world-conquering ABBA musical “Mamma Mia,” which has been produced in 14 languages and spawned a hit film starring Meryl Streep. The Spice Girls show tells the story of four friends whose bond becomes strained when their band enters a TV talent show.
Scored to Spice Girls hits including “Wannabe,” “Spice Up Your Life,” “Mama” and the title track, it was written by comedian Jennifer Saunders — co-creator of celebrity-skewering sitcom “Absolutely Fabulous” — and produced by Judy Craymer, the woman behind “Mamma Mia.”
Craymer called the musical, with its focus on female friends and mother-daughter relationships, “a heartwarming family tale” that touches on the role of media and celebrity in the modern world.
“There’s just something empowering about women’s stories that interests me a lot,” Craymer said.