Kmart’s affordable sneaker brand Protege for the launch of a unique Facebook application accompanied by an incredibly inspirational video (overseen by world-renowned music video director, Clifton Bell).
Inspired by the brand’s newest lineup of back-to-school Protege sneakers, the video captures the relentless sacrifices of a four-year-old boy as he strives to become a basketball superstar. The dual illustration of hard work and determination invokes personal inspiration within each viewer as they empathize with the young boy working towards his dreams and striving to be the best he can be.
The stylish, yet affordable Protege sneaker plays a key role in his journey to greatness as it provides him with the quality and durability of a well-made performance shoe needed for his rigorous cultivation. The flair and custom design of the Protege sneaker, along with its reasonable price tag, makes it a “must have” for back-to-school and throughout the year.

Are you relentless