adidas + Pharrell.…Get lucky! Today, adidas has announced a long-term partnership with superstar Pharrell Williams. The “Happy” singer and producer and adidas Originals have teamed up to design a collection that will debut summer 2014. The range will be created with the singer’s eco-friendly Bionic Yarn, which is made using plastic debris from the sea through international collective The Vortex Project.
Skateboard P joins the likes of Nigo, Mark McNairy, Jeremy Scott, Rick Owens and, of course, Kanye West on adidas’ growing roster. This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.
Here’s what Skateboard P had to say about his new venture:
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless.
Dirk Schoenberger, Global Creative Director, adidas Sport Style Division says “He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.”