For all you travelers and Netflix junkies….Marriott becomes the first hotels to offer Netflix on Guest room televisions. This new and groundbreaking partnership will revolutionize the guest room entertainment experience. Guests staying at select Marriott Hotels will be able to subscribe to Netflix or sign into their existing accounts simply by using the Netflix app on the hotel’s internet-connected guest room televisions.
To celebrate the rollout and the premiere of season three of the hit Netflix original series Orange is the New Black, Marriott Hotels and Netflix are holding a private Super Fan event at the New York Marriott Marquis today with special guests and prizes.
While the introduction of Netflix is currently focused on the Marriott Hotels brand, the service is also available in over two dozen U.S. hotels representing other Marriott International brands. The company will expand Netflix to its other brands in the future.
Marriott Hotels, the flagship brand of Marriott International Inc., and Netflix
For Marriott guests who increasingly want to view streaming content on the road, the enhanced entertainment option means Netflix members can set aside their mobile devices and watch Orange is the New Black, House of Cards, Marvel’s Daredevil and a growing library of originals, kids titles, movies and TV shows on wide-screen HDTVs for the first time in hotels.
With this agreement, Marriott Hotels is the first hotel brand authorized to offer guests direct access to their Netflix accounts as part of its guest room entertainment offering. Netflix is currently available at six properties, with six more launching this summer. The brand plans to expand Netflix to 100 of its properties by the end of 2015, and to nearly all of its more than 300 properties in the U.S. by the end of 2016.
New York Marriott East Side
San Jose Marriott
Dallas/Fort Worth Marriott Solana
Bethesda Marriott Suites
Marriott Marquis Washington, DC
San Francisco Marriott Marquis
Atlanta Marriott Marquis
San Juan Marriott Resort & Stellaris Casino
Marriott Hotels designed and adapted its Netflix app for the hotel environment. Guests staying multiple days only have to login to their accounts once throughout their stay. When guests checkout all account information is automatically wiped clean from the televisions.
“Our members tell us they want to watch Netflix anytime, in any place where they have an Internet connection,” said Bill Holmes, global head of business development, Netflix. “Through our partnership with Marriott, they’ll get to watch their favorite movies, TV shows and Netflix originals on big screens just like they do at home.”
According to a report from Accenture, more than half of U.S. consumers watch Internet television. In testing at hotels, the number of guests using any of the Internet apps on the guest room televisions was as high as 26 percent, depending on the property, with a significant majority choosing Netflix. This exceeded expectations.