Lupita Nyong’O is now the new face of Lancome and you will start seeing a big campaign with them starting in September. No specific product has been named yet, but this huge for her….
Nyong’o joins Julia Roberts, Penélope Cruz, Kate Winslet and Lily Collins as celebrity ambassadors for the brand. Lupita states: “What appealed to me about Lancôme is that they’re not dictating what beauty is,” “what they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”
Lupita says that her inspiration is model Alek Wek. “When she came on the scene, I felt more seen,” said Nyong’o. “Having me on a huge campaign like this will hopefully do that for other girls or people who feel unseen or underseen.”
Lupita’s makeup was one of the best things on the carpet this year, it was very inspiring for deeper toned women, she wore pink lips and it worked. I hope they show more of her face and flawless beauty. I have an issue with a lot of these beauty brands commercials, they show a glimpse of how they feel a black women is supposed to look like…
Yes Queen Lupita, you slay my love…. It is the beginning of a new era.