Yes, Lady Gaga is serving a young refreshed Donatella Versace for their new campaign ad. For the new Spring campaign as the face of Versace that was unveiled yesterday she mirrored the classic style of the fashion house’s Vice President, Donatella Versace.
The photograph was taken by Mert Alas and Marcus Piggot, only Gaga’s armful of tattoos distinguishes her from Donatella, she tells the magazine Independent ‘I am honoured that my friend Lady Gaga is the face of our new Versace campaign,”I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.’
Gaga also thanked Versace for the custom designs that they made for her while appearing on Saturday Night Live.
Gaga posted on her facebook status “I’m so happy to be working w/ Official Versace for the new Campaign! What do you wanna wear this Spring? #Donatella #famiglia”
The Versace campaign appears to make perfect sense. Gaga has already featured on the cover of pretty much every fashion magazine – her latest being the October 2013 cover of Elle Magazine even though she wasn’t too pleased with the cover, so the transition to the advertising pages inside is the next natural step. She looks great recreating Donatella for the spring campaign.