Realizing that his time in the league won’t last forever, Kobe announced his plans for the next chapter of his life, , in an exclusive interview with ESPN, revealed that he has formed his own company called Kobe Inc., and is building a team around him to start new businesses and evaluate investing in others.
“I have always had ideas and always had a vision of where I wanted to go going back to 2000, but they are just ideas,” Bryant said. “Now, once the Achilles injury took place, I’m sitting at home for months not moving, a couple things set in. One is that there is only so many Modern Family episodes a person can watch. And then two, what do I do now?”
Kobe isn’t wasting any time, he already snagged his first investment above called Body Armor , a beverage that has coconut water in it and boasts of delivering more potassium to an athlete’s body while offering less sodium than its competitors. He is posing with the founder Mike Repole… Bryant said he then put pen to paper and began executing his vision, which included a mission statement:
“We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring,” Bryant said. “If it doesn’t have the limbs of the sports industry, which I understand extremely well, then I probably won’t touch it.”
Bryant is taking notes from NBA greats like Michael Jordan and Magic Johnson turn basketball careers into lucrative business relationships. Jordan has famously made money by licensing his name to Nike to make Air Jordan sneakers. Magic has made much of his money by allowing others to use his name as well. But the path Bryant seeks will be more hands-on.
“I want to be a part of something and if you want to be a true entrepreneur you have to put skin in the game,” Bryant said. “At this stage in my life, I don’t have the interest in taking on any more endorsements.”
Bryant says that while he works on his comeback, he will be growing his commitment to his business life every day “which is why it’s critical to pick brands that you truly believe in and find entrepreneurs that you can get along with.” Bryant says he expects the business world to be much like what he has experienced in the sports world.
Said Bryant: “I can only imagine It’s basically the same stressful, miserable, joyful, blessed journey.”
Good luck to him. I like that he actually wants to be hands on and learn about business, rather than simply having others handle it while just lending his time, money and name. Other athletes who don’t make as much as Kobe need to look at what he’s doing because even he has a backup plan, so there should be no reason that a person goes broke…… Too many options…