Fashiontailzz: The Balmain Love, can you feel it? I must admit Kim and Yeezy look great together, what a way to end their biggest year yet. This is a great photo cover for any magazine, however its the advertising campaign for Balmain and its featuring the new faces of Balmain Paris. Balmain unveils Spring/Summer 2015 menswear advertising starring Mr. Kanye West and Mrs.Kim Kardashian West kissing and in this photo capturing the Balmain love. What a way to end their biggest year yet.
This season fashion campaign starts with Julia Roberts for Givenchy, then Nicki Minaj for Roberto Cavalli, and now this: Kanye and Kim for Balmain.
Balmain’s creative director Olivier Rousteing is a genius, this shoot is focused on love and passion. Olivier Rousteing stated “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.” The couple are pictured in an intimate embrace for the ‘Army of Lovers’ ad campaign.
Kanye and Kim joins the likes of Rihanna, Cara Delevingne, Jourdan Dunn, and Joan Smalls in Olivier’s Balmain Army.
“The men’s Balmain campaign starring Kanye and Kim was all about the kiss – their connection.” said Pascal Dangin the creative art director.
The campaign will debut in leading fashion titles worldwide dated March 2015.
Creative Direction – KiDS (Pascal Dangin, Creative Director)
Photographer – Mario Sorrenti
Hair – Bob Recine
Makeup – Lucia Pieroni
Manicurist – Christina Zuleta
Set Designer – Philipp Haemmerele
Models – Kanye West & Kim Kardashian