Another woman that is building her brand to no end. Jennifer Lopez is teaming with an entertainment startup called Moonshark to launch a mobile “finger dancing game for the iPad,” called DancePad, according to The Hollywood Reporter. The Hollywood trade’s report says that DancePad will feature “100 levels” — the first 20 are free, then the whole game will cost $2.99 — and a soundtrack that includes Mayer Hawthorne, Vintage Trouble and the Bangerz.Lopez is acting as a “producer” and is involved in the creative direction and marketing of the game. Moonshark also has plans to launch a comedy app in partnership with YouTube celebrity Philip DeFranco.