Jay Z takes to twitter to defend his company, Tidal after recent criticism from fans and artist –‘We Are Here for the Long Haul.’ Tidal’s key assets are they have the world’s biggest pop stars, including Jay Z, Beyonce, Madonna, Rihanna and Kanye West, and their principles suggest artists should always receive proper compensation.
Jay Z rarely tweets but when he does everyone listens. The businessman started his tweets with “Stream of consciousness coming in 5, 4, 3, 2…,” warning that more tweets and his Tidal facts were to follow. Tidal has been criticized recently and with the recent departure of the company’s CEO, a significant drop in Tidal app downloads. Jay Z tweeted, “Tidal is doing just fine. We have over 770,000 [subscriptions]. We have been in business less than one month.”
Despite the drop, Jay Z remains optimistic about the streaming service. “The iTunes Store wasn’t built in a day. It took Spotify 9 years to be successful,” the rapper tweeted. “We are here for the long haul. Please give us a chance to grow & get better.”
Because of the high-profile status of the artists Jay Z invited to join him in the Tidal venture – Kanye West, Rihanna, Madonna, Jack White, etc. – the service was viewed as a way for the wealthy artists to get even wealthier. “I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid,”
“We have Tidal X – it supports artists by giving them a platform to connect with their most loyal fans. Tidal is for all,” Jay Z tweeted.
The rapper also targeted unnamed rival companies “that are spending millions on a smear campaign.” “We are not anti-anyone, we are pro-artist & fan,” Jay Z tweeted. “We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports! Tidal is where artists can give their fans more without the middlemen.”
“Our actions will speak louder than words. We made Tidal to bring people the best experiences and to help artists give that to their fans over and over again,” Jay Z wrote in conclusion. “We are human (even Daft Punk ha). We aren’t perfect – but we are determined.”