Jay Z is once again setting the bar and creating something big for his city for the upcoming holidays, he is collaborating with the big fashion house of department store’s Barney’s New York CEO of Barney’s said ”If you close your eyes and think about who best represents New York and stands for the city, you can’t help but think about Shawn Carter.” I agree.
He is teaming up with the department store to celebrate the holiday’s and give Christmas’ offerings. The project will be called ‘A New York Holiday’ and shop-in-shops titled BNY SCC Gallery (which stands for Barneys New York, Shawn Corey Carter) will pop up in the luxury store’s outposts in Manhattan, Beverly Hills, San Francisco, Boston and Chicago.
Jay Explains more about the project: “With this project, Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,” explained Carter to WWD.”
Jay has personally worked with Alexander Wang of Balenciaga to create a black leather back pack and collaborated with Jack McCollough and Lazaro Hernandez of Proenza Schouler on their first ever men’s bag Jay follows in the footsteps of Lady Gaga, who was invited to curate a hugely popular holiday shop for Barneys in 2011. Everything will launch November 20th and twenty five percent of all sales will go to the Shawn Carter Foundation…
What I don’t understand is, why Diddy keeps coming in at number on the Forbes list, when Jay is doing way more than him? Check out what to expect below: