A few years ago CHANEL took out a full page ad in WWD to let fashion editors, advertisers and any mis-users of their name to please STOP! Recently a picture has surfaced on the web again, not sure if it’s the same ad or newer ad placed as a reminder that CHANEL and their attorneys detest when you use their name.
The ad reads
“A note of information and entreaty to fashion editors, advertisers, copywriters and other well-intentioned mis-users of our Chanel name:
CHANEL was a designer, an extraordinary woman who made a timeless contribution to fashion.
CHANEL is a perfume.
CHANEL is modern elegance in couture, ready-to-wear, accessories, watches and fine jewelry.
CHANEL is our registered trademark for fragrance, cosmetics, clothing, accessories and other lovely things.
Although our style is justly famous, a jacket is not ‘a CHANEL jacket’ unless it is ours, and somebody else’s cardigans are not ‘CHANEL for now.’ And even if we are flattered by such tributes to our fame as ‘Chanel-issime, Chanel-ed, Chanels, and Chanel-ized’,
PLEASE DON’T. Our lawyers positively detest them. We take our trademark seriously.