Blake Lively has been named as the face of Gucci’s new fragrance, Premiere. Blake chosen for her “unique style and charisma” said Gucci Creative Director Frida Giannini.
“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” Frida stated. “Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour.”
“It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance,” Blake added. “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength.”
From Gucci: Gucci Première is scheduled to arrive first in the U.K. in late July, with exclusives at Harrods and Selfridges, and the worldwide launch will kick off in September with the exception of China, where the fragrance will arrive in 2013. The ad campaign will also make its debut in the U.K. before rolling out internationally
Blake Lively Named The New Face of Gucci fragrance
July 2nd, 2012 Kia Soto